Example content model powering a marketing site

Full-width component for quotes, reviews and testimonials, includes multiple layout options

Internal name

Quote

Quote alignment

Image

Image position

Color palette

💎 Quote component

Component that renders products in a table enabling a side-by-side comparison

Headline

Subline

Products

💎 Product table component

Full-width container for displaying short bits of generic information with optional icons/visuals

Block 1 image

Block 1 body

Block 2 image

Block 2 body

Block 3 image

Block 3 body

💎 Info block component

Full-width container for displaying images and snappy copy; can include an optional CTA

Body text

CTA text

Target page

Image style

💎 Hero banner component

Collection of cards to promote editorial and marketing content

Featured posts

💎 Featured cards component

Simple wrapper enabling the use of external apps to serve images, videos, products, files, playlists & more

Title

External asset

External app

External URL

🎀 External asset wrapper

Full-width container for displaying side-by-side image and copy, includes multiple layout options

Container layout

CTA Text

Image alignment

💎 Duplex component

Full-width container for creating visually distinct Calls-to-Action (CTAs)

URL parameters

💎 CTA component

Container that enables editors to publish a page, define its slug, select & arrange its content

Page name

Slug

SEO metadata

Top section (optional)

Page content

Extra section (optional)

📜 Landing page

Blog category enabling visitors to filter blog posts by topic

Category name

📜 Category page

All-in-one content type for publishing blog posts

Post name

Published date

Featured image

Intro text

Body

Author

📜 Blog post page

SEO title

Description

Keywords

Hide page from search engines (noindex)

Exclude links from search rankings (nofollow)

🎛️ SEO meta tags

Sub-container for product features enabling re-use of generic features across different products

Name

Short description

Long description

#️⃣ Product feature topic

Container for product-specific information like card definitions, features, benefits, prices & more

Features

Price

#️⃣ Product topic

Container for holding info about people (article authors, company leadership, quoted customers, etc.)

Avatar

Website

Location

Card style

#️⃣ Person topic

Container for ever-green content like About us, Career pages, FAQ, Knowledge base & more

#️⃣ Business info topic

Constrained-width component for displaying ad-hoc paragraphs of text (FAQs, intros, descriptions)

Global marketing site content model