Global Marketing & Localization – Fintech example

All-in-one content type for publishing blog posts

Internal name

Post name

Slug

SEO metadata

Published date

Featured image

Intro text

Body

Author

Extra section (optional)

📜 Blog post page

Name

Fallback

Merge Tag Id

Ninetailed Merge Tag

Description

Rules

Audience Id

Ninetailed Audience

Open Graph (OG) meta tags for optimizing SEO visibility

SEO title

Image

Hide page from search engines (noindex)

Exclude links from search rankings (nofollow)

🎛️ SEO meta tags

Simple wrapper enabling the use of external apps to serve images, videos, products, files, playlists & more

Title

External asset

External app

External URL

Variants

Audience

🎀 External asset wrapper

Sub-container for product features enabling re-use of generic features across different products

Short description

Long description

#️⃣ Product feature topic

Container for product-specific information like card definitions, features, benefits, prices & more

Features

Price

#️⃣ Product topic

Container for holding info about people (article authors, company leadership, quoted customers, etc.)

Avatar

Website

Location

Card style

#️⃣ Person topic

Container for ever-green content like About us, Career pages, FAQ, Knowledge base & more

#️⃣ Business info topic

Container that enables editors to publish a page, define its slug, select & arrange its content

Page name

Top section (optional)

Page content

📜 Landing page

Constrained-width component for displaying ad-hoc paragraphs of text (FAQs, intros, descriptions)

Headline

Subline

Color palette

💎 Text block component

Full-width component for quotes, reviews and testimonials, includes multiple layout options

Quote

Quote alignment

Image position

💎 Quote component

Component that renders products in a table enabling a side-by-side comparison

Products

💎 Product table component

Full-width container for displaying short bits of generic information with optional icons/visuals

Block 1 image

Block 1 body

Block 2 image

Block 2 body

Block 3 image

Block 3 body

💎 Info block component

Full-width container for displaying images and snappy copy; can include an optional CTA

Body text

CTA text

Target page

Image style

Hero size

💎 Hero banner component

Collection of cards to promote editorial and marketing content

Featured posts

💎 Featured cards component

Full-width container for displaying side-by-side image and copy, includes multiple layout options